[Interview] Behind the Scenes of Galaxy Buds3 Series: Product Planning a Superior Audio Experience
With the latest Galaxy Buds3 series from Samsung Electronics, users can discover a whole new level of immersive listening and communication anytime, anywhere — whether they’re enjoying music or taking a call. Offering a comfortable fit, rich sound quality and advanced AI features, the Galaxy Buds3 series delivers the perfect trifecta for an unparalleled sound experience.
Samsung Newsroom met with Helen Nam and Donggi Kim from the Wearable Product Planning Group, Mobile eXperience Business at Samsung Electronics, to learn about what went into creating the new Galaxy Buds3 and Buds3 Pro.
▲ (From left) Helen Nam and Donggi Kim
Creating a Comfortable Fit Using 3D Ear Data and AI
Q. What was your biggest concern when planning the Galaxy Buds3 series?
Nam: For the Galaxy Buds3 series, we had an internal goal of planning the new products from scratch — instead of improving previous versions. Fit is the most important factor for the Galaxy Buds series since an ergonomic fit is the foundation of premium sound quality and convenience. Because the human ear is as unique as a fingerprint, we conducted extensive research on ear shapes and collected a variety of 3D ear data. Based on our findings, we were able to come up with a new design boasting a more secure fit.
▲ Helen Nam explains the planning process behind the new Galaxy Buds3 series.
Q. How has Galaxy AI affected planning the Galaxy Buds3 series?
Kim: We aimed to deliver a personalized listening experience to every individual with AI. When users wear the Galaxy Buds3 series, the Active Noise Canceling (ANC) feature and sound are optimized based on AI-powered algorithms that analyze real-time differences in sound through internal and external microphones. Galaxy AI seamlessly completes the wearability and functionality of the new exterior design.
▲ Donggi Kim introduces the Galaxy Buds3 series’ AI features.
Nam: Thanks to Galaxy AI, the communication experience offered by the Galaxy Buds3 series has significantly improved. More specifically, call quality has been enhanced as AI technology can restore the caller’s voice in various noise environments. Also, Listening Mode can be utilized in the Interpreter feature when connected to a Galaxy smartphone.1
Superior Sound Quality Meets Optimal Usability
Q. What was the most memorable part of the planning process?
Kim: We visited various speaker stores and listened to different types of speakers to gain insights into sound quality. In addition, we attended in-depth seminars on sound led by a renowned audio professor and employed various methods to achieve sophisticated, ultra-high-fidelity audio. We’re pleased that our efforts have been rewarded by positive feedback from users who appreciate the Galaxy Buds3 Pro’s balanced sounds ranging from bass to treble.
Nam: Conducting consumer evaluations during the early stages of production was memorable. According to our research, many users wanted detailed control over sound and noise cancellation — which is why we added a custom feature that allows users to fine-tune the equalizer (EQ) and noise control to suit their tastes. Reflecting the user feedback collected at the beginning of product development was very meaningful to us. Also, I would like to thank the developers for their active support throughout this entire journey.
▲ (From left) Helen Nam and Donggi Kim share insights into the development of the Galaxy Buds3 series.
▲ (From left) The Galaxy Buds3 Pro and the Galaxy Buds3.
Q. What is your favorite feature of the Galaxy Buds3 series?
Nam: I would like to highlight Voice Command — a feature that lets users control their Galaxy Buds3 series with their voice, eliminating the need to touch their smartphone or earbuds. When users’ hands are busy washing dishes or taking out the garbage, they can adjust volume, change music or even answer calls with a simple voice command. Every feature in the Galaxy Buds3 series has been thoughtfully designed to cater to various user scenarios.
Tuning Into the Future of Sound Innovation
Q. In one word or sentence, how would you describe the new Galaxy Buds3 series?
Kim: For me, the project is the combination of my passion and profession. As an audiophile with a keen interest in audio products, I made sure the Galaxy Buds3 series delivers the best performance. The Galaxy Buds3 series is a product I can wholeheartedly recommend to anyone.
Nam: I would say it is like a “vitamin.” From planning to launch, I felt energized during every stage of the Galaxy Buds3 series’ development. I hope that users also immerse themselves in this new world of sound and acquire vitality with the Galaxy Buds3 Pro.
Q. What’s next for the Galaxy Buds series?
Nam: We want to develop the Galaxy Buds series into a product that leverages AI to better understand individuals. Beyond delivering perfect sound tailored to each user, we hope the device can offer user-optimized solutions across various areas including interpretation.
Kim: Sound innovation is a never-ending journey. We are constantly collaborating with developers to elevate the richness and authenticity of sound. We appreciate the continued support and interest from our users.
▲ (From left) Donggi Kim and Helen Nam pose for a photo with the latest Galaxy Buds3 series.
The Galaxy Buds3 series marked a significant milestone in the history of Galaxy Buds with a new design and powerful AI capabilities. Samsung looks forward to how the Galaxy Buds will continue to deliver refined audio experiences and enriched sound.
1 Interpreter Listening Mode is available on Galaxy Z Fold6, Z Flip6 and all Galaxy Buds series.
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