Samsung and Alessandro Mendini Partner to offer Stylish Customization Options for Samsung Gear S2

Renowned Italian designer to offer exclusive watch faces and bands for Samsung’s newest Gear

Berlin, Germany – September 3, 2015 – Samsung Electronics Co. Ltd. today announced a partnership with Italian designer Alessandro Mendini to offer exclusive accessories for its new Gear S2, a versatile circular design smart watch with intuitive, custom UX and advanced connected features. The collaboration between Samsung and Alessandro Mendini will provide a variety of options for Gear S2 customers to customize and personalize their smartwatch, adding more fun and style to their mobile experience.

“Because smartwatches are worn directly on the wrist, visible to everyone, they represent a more unique, personal experience than the everyday smartphone,” said Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Division at Samsung. “Our partnership with Alessandro Mendini on these exquisite watch faces and bands for the Gear S2 is part of our continued commitment to deliver more custom options that help users express their personal styles while they stay connected.”

Alessandro Mendini played an important role in the development of modern Italian design, and is well known for his mixing of different cultures and sensibilities to push design boundaries and forego conventional notions of function. This design philosophy aligns closely with Samsung’s approach to create wearable devices that redefine the culture of mobile communication through a functional, yet incredibly chic and personal experience. As one of Samsung’s main watch face design partners, Mr. Time by Apposter worked closely with Alessandro Mendini to help seamlessly integrate his designs with Gear S2.

“I believe the watch is one of the most precise and valuable devices that mankind has ever made, and Samsung has successfully reinvented this device in a way that fits within in our technology-driven world,” said Alessandro Mendini. “It was a fun and highly collaborative experience working with the global leading mobile company to craft something that merges the style of a traditional watch with the digital world for a completely unique design experience – it will truly become the future of mobility.”

The Samsung Gear S2 tastefully maintains the aesthetic function of a watch with watch-faces keep users connected and on-time through an unmatched battery life that can last up to 2-3 days. With unique, colorful watch faces and super slim, fashionable band options, the Alessandro Mendini collection for the Samsung Gear S2 further allows each individual customer to achieve their own personalized look.

Alessandro Mendini’s the new collection of watch faces and bands for the Samsung Gear S2 will be available at the launch of the device.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 319,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com.