Samsung Partners with BMW, Trek Bikes, Kidrobot and 3D Systems for CES 2014 Booth Engagement Experience

Interactive booth exhibits highlight the diverse possibilities of Samsung Galaxy Note 3, Gear and new NotePRO mobile device integration

Las Vegas, NV – January 7, 2014 – Samsung Electronics Co., Ltd., today opened key interactive Galaxy experiences at the Samsung booth, CES 2014. As mobile technology takes center stage at this year’s show, Samsung is taking its position as an industry leader to new heights with a series of interactive partner showcase displays at the booth. Galaxy mobile device partnerships with BMW, Trek Bikes, Kidrobot and 3D Systems will be on display at the Samsung booth #12004 in the Central Hall of the Las Vegas Convention Center, January 7th - 10th.

BMW – Samsung Galaxy Gear with BMW i Remote functionality
The BMW i3, the world’s first fully connected electrically-powered car, features an integrated SIM card, giving drivers access to the vehicle from anywhere at any time. By utilizing the BMW i Remote Application, drivers can share information with the vehicle directly through their mobile device to perform useful functions from being able to access the battery life and driving range to checking to see if the windows are shut or adjusting the car’s climate remotely.

Samsung and BMW have collaborated to create a Samsung Galaxy Gear showcase specifically designed for the BMW i Remote application. The Samsung Galaxy Gear extends the smartphone experience to the user’s wrist giving real time updates and convenient access to their car. Users can view important information on the Galaxy Gear without having to take their smartphone out of their pocket or unlock a screen.

With the Samsung Galaxy Gear, users are now able to control their BMW i3 directly from their wrist. From viewing status information of their BMW i3 to remotely controlling it in several different ways, the connection between the Samsung Galaxy Gear and the i3 truly offers users a whole new way to experience their mobile life.

In the showcase, the Galaxy Gear with BMW i Remote functionality provides users with important information about charging and vehicle status, including:

• Status of the BMW i3’s battery charge and current drivable range
• Status of doors, windows and sunroof
• Required service & inspection needs

Aside from status updates, users can also remotely regulate the temperature of their BMW i3’s interior before getting in the car with either the touch based UI or Samsung’s S-Voice speech command on their Galaxy device. In addition, drivers can activate the “Send to car” function with their Galaxy device’s S Voice feature to send an address directly to their BMW i3’s navigation panel, instantly making their car ready to go as soon as they are.

The BMW i3 will be on display at the Samsung booth with staff on hand to demonstrate the BMW i Remote Application by utilizing both Samsung Galaxy Note 3 and Galaxy Gear devices.

Trek Bikes – Taking the Connected Lifestyle to the Next Level
Samsung and Trek Bikes, manufacturers of one of the world’s highest performing bicycles and cycling equipment, have teamed up to enhance the cycling experience with powerful smartphone technology.

Trek has designed two concept bicycles to demonstrate the multiple possibilities for integrating smartphones with bikes, delivering several benefits for cyclists:

• While pedaling, the bike can charge the Galaxy Note 3. This enables users to enjoy long bike rides without worrying about their smartphone battery running low, even with GPS, mapping and other applications running.
• Through the Galaxy Note 3 seamlessly mounted into the handlebar or from a Galaxy Gear on their wrist, cyclists can wirelessly connect to the bike frame-integrated sensor and track vital statistics, such as speed, cadence and distance.

Two Samsung Galaxy -Trek Bikes will be on display at the Samsung booth alongside a number of Samsung Galaxy Note 3 and Galaxy Gear devices. Visitors can ride the bikes to experience the new conceptual integration.

Kidrobot – Technology Meets Art and Design
Samsung and Kidrobot, the world's premier creator and dealer of limited edition art toys, signature apparel and lifestyle accessories, have collaborated to design unique, custom figurines inspired by the power of Samsung Galaxy mobile devices. An increasingly important platform for self-expression, mobile technology connects with users through mobile accessories, creative applications, or digital design within the device itself. Capturing Kidrobot’s inspired design on both the Galaxy accessories as well as in the devices themselves, creates multiple new touch points for artistic expression.

The Kidrobot Installation at the Samsung booth will introduce the original Samsung Galaxy-inspired figurine from Kidrobot. Three large imaginative Sculptures and 500 mini-figurines will be featured alongside Samsung Galaxy devices and accessories at the Samsung booth. Users will have multiple touch-points with which to engage with these creative designs, letting them enjoy the expressive, powerful, and fun artwork from Kidrobot’s world of popular artists in a variety of connected ways.

World-renowned artists will also be on hand at the Samsung booth and live painting the five-foot Kidrobot X Samsung figurines, one for each of the first three days of CES 2014.

3D Systems – Bridging the Gap Between 3D Printing and Consumers
In addition to these innovative and creative collaborative partnerships, Samsung will also be partnering with 3D Systems, a leading provider of 3D content-to-print solutions, to showcase the possibilities of 3D printing for consumers.

Samsung’s Galaxy Note devices are built for simplifying design and creation and in hands of millions of consumers around the world. By partnering with 3D Systems, Samsung is able to show in a live demonstration how easy it might be for consumers to take their creative process one step further and render their designs in 3D, opening up a whole new world of design possibilities. 3D Systems has developed an application that will allow Samsung Galaxy Note users to design and create special 3D printed coins which can then be inserted into specially design Galaxy Note cases. Visitors to the booth will also get the chance to create various objects on Galaxy Note devices and send them off to be professionally printed in 3D.

Full details, video content and product images are available at the Samsung microsite at http://www.samsungces.com, http://www.samsungmobilepress.com, or mobile site at http://m.samsungces.com, http://m.samsungmobilepress.com as well.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 270,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com.

About BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car and BMW Sports Activity Vehicle centers, 139 BMW motorcycle retailers, 119 MINI passenger car dealers, and 34 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

About Trek Bicycle
Trek Bicycle is a global leader in the design and manufacture of bicycles and related products. Trek believes the bicycle can be a simple solution to many of the world's most complex problems, and is committed to breaking down the barriers that prevent people from using bicycles more often for transportation, recreation, and inspiration

About Kidrobot
Founded in 2002, Kidrobot is acknowledged worldwide as the premier creator and dealer of limited edition art toys, signature apparel and lifestyle accessories. An innovative cross between sculpture and conceptual art, Kidrobot offers not only a powerful medium for today's international fashion designers, illustrators and graffiti artists, but also the creative canvas for emerging street trends and pop art. Kidrobot toys retail anywhere from $5 to $25,000, and many appreciate in value over time. Kidrobot showcases and sells its unique take on contemporary culture at Kidrobot stores in New York, San Francisco, Los Angeles, Boulder and Las Vegas with temporary pop-up stores appearing cities worldwide. Our products can be found online at Kidrobot.com and in select retailers worldwide.

About 3D Systems Corporation
3D Systems is a leading provider of 3D printing centric design-to-manufacturing solutionsincluding 3D printers, print materials and cloud sourced on-demand custom parts for professionals and consumers alike in materials including plastics, metals, ceramics and edibles. The company also provides integrated 3D scan-based design, freeform modeling and inspection tools. Its products and services replace and complement traditional methods and reduce the time and cost of designing new products by printing real parts directly from digital input. These solutions are used to rapidly design, create, communicate, prototype or produce real parts, empowering customers to manufacture the future.