Samsung partners with Swarovski at Mercedes-Benz Fashion Week

Samsung collaborates with Swarovski to design its backstage VIP lounge and debuts a limited-edition cover for the Galaxy Note 3

New York, NY – February 4, 2014 – Samsung Electronics Co., Ltd., today announced a partnership with Swarovski the global leader in cut crystal and fashion jewelry, taking place at Mercedes-Benz Fashion Week FW14 (MBFW) in New York. Samsung and Swarovski have collaborated to create a beautifully designed, exclusive backstage Samsung Galaxy Lounge within Mercedes-Benz Fashion Week and a stunning limited-edition cover encrusted with Swarovski crystals for the recently launched Galaxy Note 3.

“At Samsung, we embrace the creativity of fashion and enable it through our technology. Together with Swarovski, we’re celebrating that creativity with a specially-designed backstage lounge and a limited-edition custom cover for one of our latest smartphones during this season’s Mercedes-Benz Fashion Week,” said Young Hee Lee, executive vice president of Samsung. “The gorgeous, Swarovski crystal-covered cover adds a glamorous touch to the beautifully designed Galaxy Note 3 to make it the must-have device this MBFW.”

The backstage Samsung Galaxy Lounge will feature custom sparkling decor including a stunning Swarovski crystal curtain. Samsung’s lounge will host influencers such as models, designers and other celebrities, allowing them space to escape the hustle and bustle of Mercedes-Benz Fashion Week and check out the latest Samsung devices.

Samsung and Swarovski have also teamed up to create a limited-edition cover for the Galaxy Note 3, making it the must-have accessory this spring. Bundled with a sparkling bracelet, the custom Galaxy Note 3 cover is covered in exquisite Swarovski Fine Crystal Rocks and available in three colors –Jet (black), a custom blend of Crystal Bermuda Blue and Crystal Metallic Light Gold, and Crystal Metallic Silver. The bracelet and cover bundle will be available for purchase at the Swarovski retail store at 696 Fifth Avenue in Manhattan, New York for a limited time and will retail for $299.

“Swarovski and Samsung are thrilled to announce the launch of the limited-edition Samsung Galaxy Note 3 cover sparkling with Swarovski Fine Crystal Rocks during Mercedes-Benz Fashion Week,” said Christoph Kargruber, executive vice president global marketing, Swarovski Professional. “We were very happy to support Samsung in their development of this exciting product. It is an excellent example of how our complete package of products, services and innovations helps to ensure our customers are always ahead of the trends, and are able to captivate the consumer at every level.”

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 270,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com.

About Swarovski
Swarovski delivers a diverse product portfolio of unmatched quality, craftsmanship and creativity. Founded in 1895 in Austria, Swarovski Crystal Business designs, manufactures and markets crystals, natural and created gemstones, finished products such as jewelry, accessories and lighting. The company’s film division, Swarovski Entertainment, produces artistically accomplished feature films with global box-office appeal. The Swarovski Foundation was set up to honour the philanthropic spirit of the company by supporting creativity and culture, promoting wellbeing and conserving natural resources. Now run by the fifth generation of family members, Swarovski Crystal Business has a global reach, with over 2,350 stores in about 170 countries, 25,135 employees and revenues of 2.38 billion Euros in 2012. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasive), Swarovski Crystal Business forms the Swarovski Group. In 2012, the Group generated revenues of 3.08 billion Euros and employed 30,600 people.