Samsung Welcomes You to the "Smart Life" with the Global Launch of the Galaxy S

Powered by 4-inch Super AMOLED and the latest version of Android™, Galaxy S brings rich technology and enhanced mobile experience.

LAS VEGAS, March 23, 2010 – Samsung Electronics Co. Ltd., a leading mobile phone provider, today introduced the Galaxy S (Model: GT-I9000), a smartphone that makes users’ lives more convenient, more exciting, and more integrated. JK Shin, president and head of Samsung Electronics’ Mobile Communications Business announced the global launch of the Galaxy S at his keynote speech at the International CTIA Wireless 2010. The Galaxy S will be available in Europe, North America, Latin America, Australia, and Asia soon.

The Android-powered Galaxy S incorporates a 4-inch Super AMOLED screen and a 1 GHz application processor that enables vibrant HD videos, rich augmented reality content through Layar Reality Browser, and advanced LBS (Location Based Services). The ‘Social Hub’ provides always-on social networks connectivity allowing users to enjoy communications with their friends, colleagues, and families whenever they want and wherever they are.

The Galaxy S is designed to provide immersive, intelligent and integrated experiences, with the power to enrich people’s lives through best-in-class services and technologies. The Galaxy S will allow users around the world to experience the “Smart Life,” which Samsung anticipates will shift the way that consumers view smartphones and how they interact with them in their daily lives.

The Galaxy S immerses users in a world of rich multimedia. The large 4-inch Super AMOLED display delivers unrivalled screen quality, with less reflection, free viewing angles and super-fast touch-response. The mDNIe (mobile Digital Natural Image engine) – a technology used in Samsung’s best-selling LCD and LED TVs – boosts an even sharper and crisper viewing experience for photos, videos, and e-books. It creates a perfect environment to record, edit and play HD video, to browse the Internet, and to read your favorite e-books. A variety of applications from Android Market™ allows users to even more extend the benefits and excitement of smartphone experience. Plus, users have access to Google™ mobile services, such as Google Search™, Gmail™, and Google Maps™.

Living a “Smart Life” requires intelligence, and the Galaxy S delivers just that by utilizing personal preferences to gather information online that each user needs and wants. With a user-defined daily briefing, lightning-fast processing speeds and location-based search options like Layar Reality Browser – the Galaxy S gives users the information they need wherever and whenever needed. The Galaxy S represents the next level of intelligence in smartphones.

The Galaxy S integrates every aspect of life in a smart and sophisticated way. In addition to wireless integration with a variety of other devices, such as notebooks, TVs and cameras, the highly advanced Social Hub plugs users quickly and conveniently into their complete world of social networking and email.

“The Android-powered Galaxy S will set a new standard for smartphones,” said JK Shin, president and head of Mobile Communications Business. “The Galaxy S is the perfect device for people in all corners of the world who want that extra edge; to be more effective, productive, better connected, and in tune with their smart life – both personal and professional – all in a very easy and simple way.”

Other Key Features
• Daily Briefing: Offers instant access to weather, news, stocks, and the scheduler.
• All Share: Enables inter-device connectivity via DLNA (Digtal Living Network Alliance) technology.
• Home Cradle: Enables use as a digital photo frame, table clock, calendar, and music station.
• Write and go: Jot down an idea first and later decide on a format such as SMS/ MMS,
email, calendar or memo.
• Swype: Provides fast and easy way to input text on screen while on-the-move.
• ThinkFree: Apps to view and edit Microsoft Office 2007 documents.
• Smart Alarm: Wakes up with a natural alarm sound and automatically turned-on display light.

The Galaxy S is exhibited at The International CTIA Wireless at booth # 1023.

Note to Editors:
JK Shin, Keynote Speech “Future of the Smartphone is NOW”
At Samsung’s CTIA keynote address this morning, JK Shin unveiled the Galaxy S and discussed the company’s vision for ‘Democratization of Smartphone’. With an increasingly challenging and dynamic market environment, Samsung is continuing to innovate to stay ahead, looking to smartphones as the core of its strategy. According to industry estimates, global sales of smartphones will double by 2013 and account for one-fourth of all handset sales. With first-time buyers driving half of global sales, it’s clear that the appeal of smartphones is no longer limited to early adopters or even to advanced economies.

JK Shin announced Samsung’s vision “to advance the democratization of the smartphone” and “to make smartphones available for everyone, regardless of cost, need, lifestyle or geographic location.” This strategy points to Samsung’s commitment to deliver devices, applications and services that are relevant for every lifestyle and to empower users around the globe with access to the information and connections that produce valuable user experiences. Mr. Shin also introduced the Smart Life concept and said, “Smart Life is delivering a smartphone experience that is simple, organized and integrated. And Smart Life is flexible and versatile, allowing smartphone users to customize their user experience to fit their own needs.” Based on feedback from U.S. consumers, this philosophy embodies Samsung’s drive to build a new class of smartphones that will maximize user experiences.

Galaxy S (I9000) Product Specifications

* Product specifications are subject to change without notice.

About Samsung Electronics Co., Ltd
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.7 billion. Employing approximately 157,700 people in 185 offices across 65 countries, the company consists of seven independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT- LCDs. For more information, please visit www.samsung.com.